Professional Experience
Career Journey
Over 20 years of experience in creative direction, design, and marketing leadership roles.
Trucordia
Creative Director, Cross-Sell
Feb 2026 – Present, Lindon, Utah (Remote)
Creative direction, both visual and copy, with responsibility across teams for $8+ billion in market premium
Working alongside 5,000+ team members in over 200 offices across the United States
Providing marketing solutions for our clients through strong relationships with regional and national carriers, as well as other key industry partners
Creating new insurance products & strategies across traditional insurance & Medicare
LB Design Group, LLC
Creative Director & Designer
December 2023 – Present, Lambertville, NJ
The best in creative design and marketing consulting for various clients across industries
Strategic creative direction and brand development for diverse client portfolio
End-to-end design solutions across print and digital platforms
Client consultation and project management
EXL Marketing Solutions
Creative Director & Designer
August 2015 – December 2023 New York, NY
Led creative direction for Fortune 500 clients, managing $140M in billings across print and digital campaigns
Designed deliverables for all direct-response campaigns, managing copywriters and web developers
Created powerful visuals for direct mail and digital channels (banners/Google/socials/SEM/SEO)
Saved a major client, with revenue over $53 million per year, earning me my first (but not last) merit raise.
The Laurel Group
Senior Art Director
February 2014 - August 2015 Hamilton, NJ
Created exceptional print, web, display and packaging design for top brands under the Johnson & Johnson banner
Led design for major J&J brands including Listerine, Aveeno, Neutrogena, Band-Aid, Zyrtec, and Rogaine
Created POP and FSI materials for personal goods and pharmaceutical sectors
Refreshed websites, digital marketing campaigns, and print collaterals for clients
F&W Professional Services
Marketing Director
August 2012 - February 2014 Hamilton, NJ
Managed marketing for 9 hospital-affiliated health centers including Princeton Fitness & Wellness
Led corporate communications for facility mergers and NFL partnerships
Developed comprehensive marketing strategies and materials
Coordinated with multiple stakeholders across healthcare facilities
My Expertise
CREATIVE & ART DIRECTION
FRONT-END WEB DESIGN
PERFORMANCE MARKETING
BRAND DEVELOPMENT​
DIRECT MAIL
DIRECT RESPONSE DESIGN
AI ENHANCED CAMPAIGNS
PACKAGE DESIGN
DIGITAL MARKETING
GRAPHIC DESIGN
MARKETING STRATEGY
LOGOS & IDENTITY SYSTEMS