Professional Experience
Career Journey
Over 20 years of experience in creative direction, design, and marketing leadership roles.
LB Design Group, LLC
Creative Director & Designer
December 2023 – Present Lambertville, NJ
The best in creative design and marketing consulting for various clients across industries
Strategic creative direction and brand development for diverse client portfolio
End-to-end design solutions across print and digital platforms
Client consultation and project management
EXL Marketing Solutions
Creative Director & Designer
August 2015 – December 2023 New York, NY
Led creative direction for Fortune 500 clients, managing $140M in billings across print and digital campaigns
Designed deliverables for all direct-response campaigns, managing copywriters and web developers
Created powerful visuals for direct mail and digital channels (banners/Google/socials/SEM/SEO)
Saved a major client, with revenue over $53 million per year, earning me my first (but not last) merit raise.
The Laurel Group
Senior Art Director
February 2014 - August 2015 Hamilton, NJ
Created exceptional print, web, display and packaging design for top brands under the Johnson & Johnson banner
Led design for major J&J brands including Listerine, Aveeno, Neutrogena, Band-Aid, Zyrtec, and Rogaine
Created POP and FSI materials for personal goods and pharmaceutical sectors
Refreshed websites, digital marketing campaigns, and print collaterals for clients
F&W Professional Services
Marketing Director
August 2012 - February 2014 Hamilton, NJ
Managed marketing for 9 hospital-affiliated health centers including Princeton Fitness & Wellness
Led corporate communications for facility mergers and NFL partnerships
Developed comprehensive marketing strategies and materials
Coordinated with multiple stakeholders across healthcare facilities
My Expertise
CREATIVE & ART DIRECTION
FRONT-END WEB DESIGN
PERFORMANCE MARKETING
BRAND DEVELOPMENT​
DIRECT MAIL
DIRECT RESPONSE DESIGN
AI ENHANCED CAMPAIGNS
PACKAGE DESIGN
DIGITAL MARKETING
GRAPHIC DESIGN
MARKETING STRATEGY
LOGOS & IDENTITY SYSTEMS